All Axis 3D photos are known for their perfect depiction of complex organic textures such as wool, fabrics, leather and stitching. This is achieved through a combination of photography and machine learning with pre-rendered frames displayed online using our super fast-loading web viewer.
The end result is a high-quality, perfect photographic representation of a product. Traditional mesh-based 3D renders typically fail to depict complex textures with any degree of realism, especially once they are optimised for the web.
Below is a side-by-side comparison of a Traditional 3D asset and an All Axis 3D photo. You can click on the links to view both.
Emporio Armani 3D render.
All Axis 3D photo.
Emporio Armani 3D render..
All Axis 3D photo.
Emporio Armani 3D render..
All Axis 3D photo.
A side-by-side comparison: the 3D photo above can show the intricacy and detail of the sole from any angle, whereas the 3D render is void of texture from many angles as the detail is fake with a bump or normal map in order to reduce poly count.
Our 3D viewer enables the user to zoom in to the product at any point, enabling the customer to get a complete understanding of detail, form and texture and focus in on any part of the product.
All axis 3D photos can be displayed straight onto the web page without any need for the customer to click and open a new window/pop-up to view and interact with the 3D. Our 3D photos can easily serve as the main product photo on the page, replacing a standard static photo.
This provides a hook for customers. An experience that is unique yet intuitive and results in increased engagement, discouraging the customer to move on quickly to the next site. Baabuk measured a 52% increase in time spent on the page using our 3D photo as the main product image.
This is all possible due to our 3D viewer that is instantly interactive on page load with an average internet connection. You can see a live example here - https://www.baabuk.com/products/sky-wooler-jeans-blue